This 540-acre study area in downtown Fort Myers was intended to create a master plan that could be implemented through public and private partnerships. It reflects a new way of approaching urban planning and development, one that views the collaboration of public and private actions as a continuous and evolving process that begins months before the design team’s efforts and continues for years afterwards. The plan aims to identify general initiatives and specific projects that will maximize private investment while enhancing the public realm of downtown. The master plan is to be used in conjunction with three separate documents: the SmartCode, the Fort Myers Retail Analysis, and the Downtown Fort Myers Streetscape Plan. The SmartCode is an alternative zoning ordinance that can be implemented as either a replacement to existing ordinances or as an optional alternative to function in parallel with existing ordinances. The plan reflects 17 specific interventions. These are pilot projects that highlight areas the City should encourage in its efforts to improve the downtown.